**United States Angel Coalition

Marketing & Communications Policy**

1. Purpose

The purpose of this policy is to ensure all marketing, communications, and public‑facing materials produced by the United States Angel Coalition (USAC) are accurate, trauma‑informed, mission‑aligned, and consistent with our organizational values. This policy protects survivors, strengthens community trust, and maintains the integrity of USAC’s brand.

2. Scope

This policy applies to:

• Employees

• Contractors

• Volunteers

• Interns

• Board members when representing USAC publicly

It covers all forms of communication, including:

• Social media

• Website content

• Flyers, brochures, and print materials

• Press releases

• Public statements

• Email newsletters

• Fundraising campaigns

• Community outreach messaging

3. Guiding Principles

All USAC communications must reflect:

3.1 Trauma‑Informed Practice

• No sensationalism

• No graphic descriptions

• No victim‑blaming language

• Survivor dignity and privacy are non‑negotiable

3.2 Accuracy & Integrity

• All statistics must be verified

• No exaggerated claims

• No unapproved promises of services

3.3 Consistency

• Messaging must align with USAC’s mission, values, and brand identity

• All materials must use approved logos, colors, and templates

3.4 Community Partnership

• Communications should uplift local partners

• Avoid competitive or territorial language

• Emphasize collaboration and shared mission

4. Branding & Visual Standards

All marketing materials must follow USAC’s brand guidelines:

• Approved logo only (no alterations)

• Consistent color palette

• Clean, professional layout

• No imagery that could be triggering or exploitative

• Use of trauma‑informed stock photos (no minors in distress, no “rescued victim” imagery)

All templates (flyers, social posts, presentations) must be stored in the shared USAC drive.

5. Social Media Policy

5.1 Authorized Users

Only designated staff may post on:

• Facebook

• Instagram

• LinkedIn

• TikTok (if applicable)

• YouTube

5.2 Posting Standards

Posts must:

• Be mission‑aligned

• Use approved captions and hashtags

• Avoid political endorsements

• Never disclose survivor identities

• Never share confidential case details

5.3 Response Protocol

• Respond to comments within 24 hours

• Do not engage in arguments

• Remove harmful or inappropriate comments

• Report threats or concerning messages to leadership immediately

6. Content Approval Process

Before publishing, all materials must be reviewed by:

1. Marketing Lead or Communications Director

2. Executive Director (for sensitive or public‑facing items)

Required approval for:

• Press releases

• Fundraising campaigns

• Public statements

• Crisis communications

• Survivor‑related content

Routine social posts may follow a pre‑approved content calendar.

7. Confidentiality & Survivor Protection

Under no circumstances may staff:

• Share survivor names, photos, or identifying details

• Post screenshots of conversations

• Share case stories without written consent

• Use survivor experiences for marketing without approval

Even anonymized stories must be reviewed for safety.

8. Media & Press Interaction

Only the following individuals may speak to the media on behalf of USAC:

• Executive Director

• Board Chair (when delegated)

• Communications Director

Staff must:

• Direct all media inquiries to leadership

• Never give off‑the‑record comments

• Avoid speculation

9. Crisis Communications

In emergencies (e.g., community incident, partner crisis, misinformation), USAC will:

• Pause all scheduled posts

• Issue a unified statement approved by leadership

• Avoid sharing unverified information

• Prioritize safety and accuracy

10. Marketing for Fundraising

Fundraising communications must:

• Be transparent about how funds are used

• Avoid emotional manipulation

• Use approved campaign branding (e.g., Founding 50, Open the Doors)

• Include required nonprofit disclaimers

11. Prohibited Content

USAC strictly prohibits:

• Graphic or sensational content

• Political endorsements

• Religious proselytizing

• Personal opinions presented as organizational positions

• Unapproved partnerships or sponsorships

• Use of AI‑generated images depicting “survivors”

12. Review & Updates

This policy will be reviewed annually to ensure alignment with:

• Nonprofit best practices

• Trauma‑informed standards

• Legal and ethical guidelines

• USAC’s evolving mission and programs